Social Science : Anthropology

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? W hat specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers a nd anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergenc es. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is a n indispensable guide to the production of images and to consumer behaviour for practitioners and students alike. more...

Price: $95.00

This book provides significant insights into current historical and theological developments affecting independent indigenous Pentecostalism in Ghana. The information used originates from a specific African context, but serves as a window for understanding modern African Christianity. more...

Price: $70.00

This book marks an important contribution to colonial and postcolonial studies in its clarification of a certain Africanist discourse and its far-reaching analyses of a literature of animism. more...

Price: $125.00

Shows how and why theories based on the international problematic have failed; articulates an alternative, critical realist research programme; and illustrates how this research programme can be put to work. more...

Price: $200.00

Kinship has historically been central to the discipline of anthropology but what sort of future does it have? Janet Carsten gives an approachable and original view of the past, present, and future of kinship in anthropology, which will be of interest not just to anthropologists but to social scientists generally. more...

Price: $24.00