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Business
: Customer Service
Customer Service eBooks
You have selected the subject of Customer Service. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 115
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
By: Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N.
Published by: FREE PRESS IMPRINT
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer Equity', a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base.
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Price: $17.99
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Call Center Operation
By: Sharp, Duane
Published by: Digital Press (Elsevier Science & Technology Books)
Complete coverage of the critical issues to set up, manage and efficiently maintain a call center.
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Price: $50.95
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Customer Clubs and Loyalty Programmes: a Practical Guide
By: Butscher, Stephan A.
Published by: Gower Publishing
A step-by-step guide explaining the key to loyalty clubs and programmes. The book takes the reader through all the necessary steps to research and launch a programme that helps develop a relationship between you and your customers, placing emphasis on value measurement and selection.
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Price: $51.95
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Customer Loyalty
By: Etherington, Lyn
Published by: Palgrave Macmillan
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
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Price: $45.25
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The Customer Loyalty Solution
By: Arthur M. Hughes
Published by: McGraw-Hill Education
This work shows database marketers how to get out of the vicious circle of building new loyalty programmes, instead showing them how to build enduring loyalty programmes using incrementalism. Readers learn why giving customers a choice in a direct offer always reduces response.
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Price: $29.95
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Customer Mania!
By: Blanchard, Ken; Ballard, Jim; Finch, Fred
Published by: Simon & Schuster Inc
Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service -- creating a people-oriented, performance-driven, customer-first organization. Along with coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business.
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Price: $17.99
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Customer Relationship Management
By: Cunningham, Michael J.
Published by: Capstone Publishing
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world?s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold.
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Price: $12.99
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The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
By: Bunnell, David; Luecke, Richard A.
Published by: John Wiley & Sons, Inc.
The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar's Silicon Valley apartment gave birth to not just a new business model but a whole new industry - creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly - in Internet time.
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Price: $35.00
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Key Account Management: The Route to Profitable Key Supplier Status
By: Cheverton, Peter
Published by: Kogan Page
Any organisation’s major clients, or its key accounts, are its lifeblood. They must be wooed, won, cared for, nurtured and protected. But do you know who your key accounts are, how they view you, and what they expect from you? Do you practice genuine key account management or simply give your customers labels?
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Price: $14.99
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RESULTS: 1 to 10 of 115
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