Business : Consumer Behavior

Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. more...

Price: $160.00

Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management. more...

Price: $55.00

As customer expectations become increasingly sophisticated, the diversity and range of products and services on offer widen continually. But how can companies ensure that their product or service is preferred by customers and, more importantly, that it continues to be? The key is to develop a close relationship with these customers, through knowledge of their preferences. This comprehensive new book takes an in-depth look at what companies all over the world are doing to achieve this, showing the tools and techniques which actually bring results. more...

Price: $35.80

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. In Why CRM Doesn’t Work, leading international marketing consultant Frederick Newell explains why it’s time to change the game to CMR (Customer Management of Relationships). CMR allows you to empower customers so they’ll tell you what kind of information they want, what level of service they want to receive, and how they want you to communicate with them—where, when, and how often. It is a bold solution for businesspeople who want to stay ahead of the curve in the development of customer loyalty. more...

Price: $29.95